Wednesday, November 2, 2011
Do you remember life before fonts?
Just My Type: A Book About Fonts by Simon Garfield.
One of the unheralded changes brought about by the computer age, was our ability to quickly and easily choose the way others see our written words. After writing the perfect essay, invitation or memo we go to the drop down menu on our word processing program and choose one of perhaps hundreds of fonts for our text. We can influence how our readers interpret our words and choose lettering that is serious, lighthearted or classy.
The history of fonts and various typefaces is wonderfully covered in Just My Type. Each chapter highlights a particular font or aspect of typeface history; most chapters have at least one paragraph printed in the font being discussed. We learn about designers, the fonts themselves, how they are used and perceived, and why new ones are being constantly developed. Did you ever wonder about (or notice) the text on street signs? Have you noticed that most of the printing around you is one typeface? And do you know what it is? Do you know the influence Apple computers had on the fonts available for use everyday? Which typeface is considered the most beautiful? The most hated? The fascinating answers to all these questions are in this book. A great read.