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Saturday, February 9, 2013

Kids And E-Readers

Posted by Staff

Sorry for the length of this post, but there is some interesting information here.  Scholastic recently released a new study on kid's reading in the digital age.  They study found that children reading ebooks has nearly doubled since 2010.  For more details or to download the full report, visit the Scholastic Site.  Tell us what you think!

Kids, Families and  e-Books

  • The percent of children who have read an ebook has almost doubled since 2010 (25% vs. 46%
  • Among children who have read an ebook, 1 in 5 says s/he is reading more books for fun; boys are more likely to agree than girls (26% vs 16%).
  • Half of children age 9-17 say they would rad more books for fun if they had greater access to ebooks - a 50% increase since 2010.
  • 75% of kids who have read an ebook are reading them at home, with about 1 in 4 reading them at school.
  • 72% of parents are interested in having their child read ebooks.
  • 80% of kids who read ebooks still read book for fun primarily inprint.
  • Kids say that ebooks are better than print books when they do not want their friends to know what they are reading, and when they are out and about/traveling; print is better for sharing with friends and reading at bedtime.
  • 58% of kids age 9-17 say they will always want to read books printed onpaper even though there are ebooks available a slight decrease from 2010 (66%).
Kids' Reading Frequency and Attitudes Toward Reading
  • Among girls, there has been a decline since 2010 in frequent readers (42% vs. 36%, reading enjoyment (71 vs. 66%), and the importance of reading for fun (62% vs. 56%).
  • Compared to 2010, boys are more likely to think reading books for fun is important (39% in 2010 vs 47% in 2012), but they still lag girls on this measure (47% for boys in 2012 vs. 56% for girls in 2012).
  • Frequency of reading books for fun is significantly lower for kids age 12-17 than for those age 6-11; frequency of reading books for school is also lower for kids age 12-17 than for those age 6-11.
Parents' Role in Kids Reading Practice
  • About half of parents (49%) feel their children do not spend enough time reading books for fun, while the vast majority of parent think their children spend too much time playing video games or visiting social networking sites.
  • The percentage of parents who say their child does not spend enough time reading for fun has increased since 2010 across all age groups of children (36% in 2010 to 49% in 2012).
  • Having reading role-model parents or a large book collection at home has more of an impact on kids' reading frequency than does household income.
  • Building reading into kids' schedules and regularly bringing additional books into the home for children positively impact kids' reading frequency.
Summer Reading
  • 99% of parents think children their child's age should read over the summer.
  • 86% percent of children say they read a book (or books) over the summer.
  • On average, kids say they read 12 books over the summer.

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